Modus Gift Pack is a precious limited edition Christmas packaging for the Supertuscan “Modus” wine.
In 2014 Ruffino asked _blank design studio to translate the brand values and the Supertuscan Modus wine properties into the design of the Christmas gift pack for the USA market.
The package of Supertuscan Modus wine becomes not just a case but a key element of the product, that enhances the product qualities.
The inspiration comes from the architecture of the Renaissance that celebrates the history and the traditions with modern awareness, becoming the maximum expression of the Italian craftsmanship applied to the luxury world.

Client

Constellation Brands

Sector

Packaging

Year

2014

Disciplines

  • Industrial Design
  • Product Development
  • Design for Manufacturing
  • Graphic Design
  • Visual Design
  • Color, Material and Finish

Tag

  • Gold
  • Wood
  • Wine
  • Industrial design
  • Ruffino
  • Constellation Brands